Small business SEO packages is really where we spend most of our time. Most of our clients are small to medium sized businesses with many of them being local businesses. Here we’ll walk through a step-by-step-guide to how to optimize a website and web presence for a small business.
Firstly, unless you run an e-commerce store or have some other reason for needing a different platform, get your website on WordPress. It’s now the largest CMS (Content Management System) on the planet, which means more people are using WordPress to run their websites and blogs than any other platform. That means that it’s quality and works well, and also that if you ever need someone to work on or fix your site, there are droves of people with the necessary qualifications, guaranteeing that you’ll find someone skilled and efficient. And since there are so many people that work on WordPress, demand is lower, and that brings prices down.
I almost always start out a campaign with local listing submissions (for local businesses of course). Why? Because it looks natural and having all these other local listings (Citysearch, Kudzu, Hotfrog, etc.) means having your address out there a ton of times and a bunch of links back to your website, telling Google you’re open and at the address you claim. That increases trust with Google and moves you up in rankings.
WordPress has some plugins you need to have on your website. The most important is the All in One SEO Pack or Yoast SEO plugin. They’re both good and for most purposes work equally well. Yoast is a tiny bit more complicated, but they are both child’s play to set up. There are a lot of guides if you need additional information, but all you really have to do is download the plugin through your dashboard and once it’s activated, enter your Title Tag and Meta Description. You want these to be keyword focused but not obscenely SEO looking. The spot for the title tag and meta for the homepage is within the plugin settings. For every other page, you actually enter that information at the bottom of the page editor for the specific page.
Next you’ll want to add a Sitemap plugin. I prefer the Google XML sitemap plugin, but you can chose another one if you’d like. Install it. Build the sitemap automatically with one click, and you’re done. You can submit this sitemap to Google and Bing Websmasters as well, we always do. Some other good plugins I like but won’t write too much more about are as follows.
Formidable – Builds awesome contact forms with drag and drop interface
Broken Link Checker – Always good to have to see if links are broken
W3 Total Cache – Make sure your site loads fast
Social Media Widget – Allows you to add social media links to your site
There are a gazillion other plugins, but try not to use anything for which you don’t have a specific and necessary purpose. They take up space and can slow down sites. This is the most interesting part of SEO and the thing that is always changing. On-page and the rest of it are academic and easy (to most) and in competitive markets the SEO company that knows how to build the strongest links for the least cost to clients wins. With the Penguin updates, less is more has become the best strategy. A site with 50,000 crap links is easy to beat with 25 super powered ones. Building the super powered ones takes time and also means investing time to get caught up on the learning curve.